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Chapter 1: What Makes Search Engines So Special?
You’ll discover exactly why it is so important to work with search engines as a major part of your overall marketing strategy, and what kind of results they can bring when your site is properly optimized. |
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Chapter 2:The World Wide Web and Your Place In It.
You’ll learn sabout how the web works, how search engines work, how to submit your site to search engines most effectively, why the top search engines are so important, and how to select the right domain name for your site. |
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Chapter 3:Getting Started With SEO.
You’ll explore what search engine optimization is actually meant to do, how positioning works, and what you can realistically expect from an SEO strategy. |
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Chapter 4:Developing Your SEO Technique.
You’ll take your first steps toward building your own custom SEO technique for your website, and avoiding mistakes that are still being made every day. |
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Chapter 5:Refining Your SEO Technique.
You’ll take the next steps for optimizing your site, by breaking down your site into parts, and making the right optimization efforts for each one. Learn everything from tags, to dynamic sites, relevance, link popularity, and the right SEO sales triggers. |
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Chapter 6:Keywords: Your New Best Friends.
You’ve heard of keywords, but now it’s time to understand how to use them to your advantage. Discover which keywords are right for your site, how to use keywords properly, and how to place them in a webpage. |
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Chapter 7: Making Search Engines Work for You.
You’ll have a closer look at the major search engines, as well as what to look at in other search engines to which you’re considering submission, how to reduce the time it takes to get listed, and the latest Google (Orion) Algorithm developments. |
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Chapter 8: Measuring Your SEO Success.
You’ll find out how to know if your keywords are working for you, and what kind of results you are achieving with your efforts. Learn how to take advantage of all the new traffic you are generating. |
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Chapter 9: When and How Much to Pay For SEO Results.
You’ll explore SEO budgeting techniques that will get the most out of your dollars and bring the highest ROI. Learn about additional SEO techniques, such as Pay-Per-Click (PPC), and Pay-For-Inclusion (PFI). |
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Chapter 10: Free Online Tools.
You’ll find out which tools are out there, how to find more free tools, and how to recognize the difference between the good and the bad. |
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Chapter 11:Third Party SEO Help.
You’ll learn how to know when you should and when you should not hire an expert to assist you in maintaining and building your SEO strategy. You’ll find out what to expect as far as price is concerned, and how to identify a good quality SEO expert. |
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Chapter 12:Step-By-Step Search Engine Friendly Website Construction.
This chapter teaches you how to build a website that is most appealing to search engines, from the ground up. |
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Chapter 13:Step-By-Step Guide To Optimizing Your Website.
This action chapter takes everything that you’ve learned in the book so far, and lays it out in a way that you can apply it directly to your own website. |
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Chapter 14: Step-By-Step SEO Maintenance.
This chapter will show you exactly how to keep up the efforts that you are making for SEO so that they continue to work for you throughout the life of the website. |
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Chapter 15: SEO Glossary.
Your very own SEO glossary, to help explain all of the most common SEO terms used, so that you’ll not only better understand this guide, but will be able to comprehend new developments and opinions as they come along. |
